Engineer → Product → Builder

Shaping, shipping, and iterating to find what works.

About

I’ve always been drawn to the space where technology meets business.

In my day role, I manage products in e-commerce and SaaS.

Outside of work, I build small online ventures and test new ideas, a personal lab for experimentation.

Right now, my focus is on projects powered by AI tools and how they reshape what’s possible.

Business, product, and tech overlap illustration

Background

I didn’t take the straight road to product management. My career started in telecommunications, where I worked on data networks, video streaming, and Wi-Fi technology in roles spanning engineering, operations, and project management. What ultimately pulled me into product was discovering how software can be built, tested, and improved in just a week at a pace that makes solving real user problems both possible and exciting.

Interests

In my spare time, I treat the internet as my sandbox for building. I experiment with small bootstrapped businesses, sharpen my vibe coding skills, and advise DTC brands. Lately, I’ve been exploring how LLMs can unlock efficiency in existing businesses or even inspire entirely new ones.

Beyond the screen, I stay active through home gym training, basketball, and golf, and I focus on healthy eating as part of a balanced lifestyle. I also enjoy diving into personal finance, boring-but-profitable businesses, writing, design, automation, no-code, and emerging tech.

Current Role

I’m a product manager who’s spent the last decade building and scaling e-commerce, streaming, and SaaS products. Right now, I work at Clorox, helping brands like Brita and Burt’s Bees grow their direct-to-consumer business through smarter funnels, personalization, and integrations with platforms like TikTok Shop and Meta Shops.

I enjoy solving complex problems, connecting business and engineering, and building products that actually make an impact.

Principles

Learning by doing

Default-break thinking

Bias to ship

Data-driven decisions

User-first approach

Rapid iteration

Focus on the A+ problem

I build products at the crossroads of technology and business. I started out solving problems in networks and streaming, and today I focus on creating digital experiences that grow, adapt, and delight. My style is all about curiosity, rapid experiments, and turning complex challenges into simple, impactful solutions. When I’m not shaping roadmaps, you’ll find me tinkering with side projects, testing ideas, and chasing the “what ifs” that make product work exciting.

Always improving and never forgetting that we are all unique

Frequently Asked Questions

What roles do you typically take on in projects?

I can work as a product consultant, interim product manager, or technical advisor. I prefer to understand your specific needs and tailor my involvement accordingly.

Where are you located and do you work remotely?

I'm based in South Florida but work remotely with clients worldwide. I've found that remote collaboration works exceptionally well for product work and experimentation.

What's your typical partnership model?

I work on a project basis with clear deliverables and timelines. I can embed with your team or work independently, depending on your preferences and needs.

Do you work with early-stage companies?

Yes, I enjoy working with companies at various stages. For early-stage companies, I focus on building solid foundations and establishing experimentation practices from the start.

How do you stay current with technology trends?

I learn by doing. I build experiments with new technologies, read extensively, and maintain a network of practitioners. I believe in testing trends rather than just following them.