The Art of Hypothesis-Driven Product Development
How to build products that learn and adapt through systematic experimentation. Moving beyond feature factories to learning organizations.
Read more →Product Development
I experiment with technology, ideas, and real-world projects — sharing what I learn along the way.
This is who I am beyond my LinkedIn.
What I Do
I partner with entrepreneurs to ideate, validate, test, build and launch digital products.
Product Management
I combine business, tech, and design in order to discover products that are valuable, feasible, and usable.
No Code & Vibe Code
I specialize in creating digital products and businesses without code in a fraction of the time and cost compared to traditional methods.
Product Strategy
I help teams and founders create and maintain a clear and defined product and go to market strategy.
MVPs
I create lean, highly effective MVP experiments. Testing with real people against actual problems.
Problem Discovery
I help identify the right problems to solve so that you build something that your customers will love.
Journey maps
I map user journeys to identify pain points, opportunities, and moments of delight throughout the customer experience.
Latest Field Notes
Thoughts, experiments, and learnings from building products and running experiments.
No-Code Tools
Building No-Code Tools That Actually Work
Lessons learned from building and launching no-code experimentation frameworks. The balance between flexibility and safety.
Read more →Active Experiments
What I'm currently building and testing in the wild.
AI Staging Web App for Realtors
Testing a lightweight AI tool that stages property photos virtually for real estate agents.
ActiveSocial Feed First Storefront
A TikTok-style headless storefront where shopping feels like scrolling a social feed.
ActiveReady to Build Something Amazing?
If you're an early-stage founder or entrepreneur looking to validate ideas, build MVPs, or launch digital products, let's talk.
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