The Art of Hypothesis-Driven Product Development
How to build products that learn and adapt through systematic experimentation. Moving beyond feature factories to learning organizations.
Read more →Product Development Illustration
Field Notes
Thoughts, experiments, and learnings from building products and running experiments. Raw insights from the intersection of technology and business.
This is where I share what I'm learning, building, and thinking about. No polished thought leadership pieces here—just honest field notes from the trenches of product management and experimentation.
No-Code Tools Illustration
Building No-Code Tools That Actually Work
Lessons learned from building and launching no-code experimentation frameworks. The balance between flexibility and safety.
Read more →AI Product Management Illustration
AI in Product Management: Beyond the Hype
Practical applications of AI for product teams and real-world implementation stories. What's working, what's not, and what's next.
Read more →DTC Optimization Illustration
DTC Optimization: What Actually Moves the Needle
Data-driven insights from optimizing direct-to-consumer conversion funnels. Real metrics, real experiments, real results.
Read more →Side Projects Illustration
The Side Project Paradox
Why side projects often lead to better product thinking and career opportunities. The unexpected benefits of building things for fun.
Read more →Voice Product Discovery Illustration
Experimenting with Voice-First Product Discovery
Early findings from building voice interfaces for product research and comparison. Why voice search patterns differ from text search.
Read more →Frequently Asked Questions
How often do you publish new field notes?
I aim to publish 2-3 field notes per month. These are raw, unfiltered thoughts rather than polished articles, so they come out when I have something worth sharing.
What topics do you cover?
I focus on product management, experimentation, AI applications, DTC optimization, and building tools. Everything comes from real projects and experiments I'm running.
Can I share or republish your field notes?
Yes, with attribution. I believe in sharing knowledge and building community. Just link back to the original post and credit me as the author.
Do you take guest contributions?
Not currently, but I'm open to it. If you have a compelling field note from building products or running experiments, feel free to reach out.
How do you decide what to write about?
I write about what I'm actively working on, what I'm learning, and what I think others might find useful. No content calendar—just authentic insights from the field.